The following alphabetical list of companies provide web measurement products and/or web audit services.
Delahaye Group's NetBench tracks and evaluates on-line "conversations" and postings on bulletin boards taking place in key forums, providing a snapshot of the company's image in cyberspace. Partnering with Delahaye Group is Internet Media Services, which manages the technical aspects of software design, installation and maintenance.
To provide services for tracking consumer usage of the World Wide Web, Digital Planet Corporation has established Digital Planet NetCount. Through the NetCount service, web site creators and advertisers will to obtain precise traffic information, broken down by web site, subject, page, day and hour.
Internet Profiles' (I/Pro) system uses Web site software linked to a database to provide tracking data on the number of users visiting a site, the user's geographical location, the time spent on each Web page, and so on.
Interse's market focus is a Windows-based Internet tracking tool for analyzing web site traffic. Interse offers a suite of analysis reports in a graphical, non-technical style. Their products are designed to provide organizations with the data critical for making informed Internet marketing decisions.
Logical Design Solutions Inc. has introduced WebTrac, a product to track and report traffic on corporate World Wide Web sites. WebTrac uses standard Web log files and other internal corporate databases to perform market analysis.
Nielsen Media Research is investigating several measurement methods, including hit audits, user surveys, and tracking certain Web users and the Web sites they access. Nielsen has also formed an alliance with Yankelovich Partners and ASI Market Research called ANYwhere Online to develop a range of research services for measuring on-line media.
Virtual Office, Inc. has developed WebWatch, a suite of Internet products that analyzes visitors' tours through the site. WebWatch provides a number of metrics including how many visits the entire site received, how much time visitors spent on both the site and the individual pages, and how many times visitors responded to a specific advertisement or link.
W3.COM's Personal Web Site Toolkit is a visitor-tracking software for Web sites. It is a Web utility designed for UNIX platforms that complements standard Web site servers by offering tracking, customization and administration features
WebTrack's products give on-line marketers access to competitive intelligence and ad placement data through its newsletters and Its services are designed to help marketers keep upwith changes, new sites and trends in Web publishing and advertising.
[HVE&CA Home Page]